Your Next VSL "Fill In The Blanks" Template (I've built 1,000+ funnels)
After building 1,000+ sales funnels (just giving it away here) So here's a super solid VSL outline if you want to sell high ticket products, you want to have a VSL recorded and published for you --- before anyone ever books a call with you.
This is what Alex just covered inside of the call - have your leads prequalified, pre-motivated to come by to book a call with you;
Here's the formula.
Section 1: Target Audience & Pain Points
1. WHO exactly are you selling to? (Job titles, company size, industry): [type your answer here]
2. What does their WORST DAY look like? Describe when they're most frustrated with their current situation: [type your answer here]
3. What keeps them up at night? Their biggest fears/anxieties about this problem: [type your answer here]
4. What have they already tried that FAILED? (Competitors, previous solutions, internal attempts): [type your answer here]
(What I do here is I go to my 3-5 of my competitors websites, take all their copy and then stick it into chat gpt and say, here's the competitors now craft me something unique with my backstory and expertise)
Section 2: Your Transformation & Proof
5. Complete this: "We help [who] achieve [what outcome] in [timeframe] without [main pain point]" [type your answer here]
6. Your TOP 3 case studies: For each: Client type, starting metrics, results, timeframe, total impact
Case Study 1 (Best Result): [type your answer here]
Case Study 2 (Typical Result): [type your answer here]
Case Study 3 (Worst Case That Still Worked): [type your answer here]
(The reason for this is some clients will be appealed to huge results and others looking for realistic results for them)
7. What's your most jaw-dropping stat/data point? [type your answer here]
Section 3: Offer & Objections
8. What's your core offer in ONE sentence? [type your answer here]
9. What's included and what's your price? [type your answer here]
10. What objections do prospects ALWAYS raise? (Price, trust, timing, implementation fears): [type your answer here]
11. Why do people NOT buy your service? (What makes them walk away): [type your answer here]
12. What makes you completely different from competitors? (Not just better - actually different): [type your answer here]
Section 4: Urgency & Next Steps
13. Why is waiting costly/risky for them? [type your answer here]
14. What guarantees/risk reversals can you offer? [type your answer here]
15. What's the next step after the VSL? What happens on that call/meeting: [type your answer here]
16. What do they get even if they DON'T buy? Free value from the call: [type your answer here]
Section 5: Final Elements
17. Your most impressive clients/credentials: (Brand names if shareable, years in business, unique expertise): [type your answer here]
18. What's your "big reveal" or unique insight? The thing that makes them think differently: [type your answer here]
Include testimonials, screenshots, audio clips, video clips or authority stacking near the close.
Quick montage of client wins.
Logos of brands worked with.
“If they trusted me, you can too.”
19. What tone should the VSL have?
Professional/Corporate
Casual/Direct
Educational
Urgent
20. What's the ONE thing that, if prospects truly understood it, would make buying a no-brainer? [type your answer here]
21. This one I got from a guy called Jason Fladlien ($250million webinar guy) and this is where I would drag this part out to say what's the cost of INACTION
Not just “waiting is costly,” but:
What happens if they do nothing?
Paint the compounding pain of inaction.
Show that inaction = guaranteed loss
22. I'll also --- Restate the offer in one power offer sentence.
WHO:
OFFER 1: If I offered To Help You XYZ Result In 30 Days Or Less
BENEFIT 1: Stabilize Your XYZ So It's Consistent & Predictable
BENEFIT 2: Help You Reclaim Your XYZ Results So You Can Focus XYZ
THING THEY HATE: Without XYZ/ XYZ / XYZ
Would You Take Me Up On The Offer?
Re-anchor value vs price.
Give deadline + direct CTA (“Click the button below…”).
End with conviction, energy and enthusiasm
Enjoy! Take it to the bank :-)
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