The 2025 reveal of the WOW!house Principal Bathroom marked a defining moment in experiential interior design. Created in partnership between globally renowned luxury bathroom brand House of Rohl and globally renowned design studio 1508 London, this year’s installation reimagines the bathroom as a holistic retreat – a space shaped by the themes of Revitalise, Ritual, and Reverie.

Designed as a layered, immersive environment, the Principal Bathroom offers a multi-sensory experience. Textural depth and warm, diffused lighting evoke stillness and solitude (Revitalise). Thoughtfully choreographed transitions in material and mood mirror the quiet rhythms of daily life (Ritual). Meanwhile, global design references – from hammam-inspired plasterwork to intricate artisan detailing – spark the imagination (Reverie)

The team at RH assisted with the construction of the space including full-electrial wiring.